AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Match 3 iOS Games in Australia
Explore the first quarter performance of the top 5 Match 3 games on the iOS platform in Australia. Insights reveal trends in downloads, revenue, and weekly active users.
In the first quarter of 2021, match-3 games continued to captivate mobile users in Australia. Sensor Tower provided valuable data on the top performers in this genre on the iOS platform. Let's delve into the performance of each game, examining their downloads, revenue, and active users.
Project Makeover by Magic Tavern, Inc. saw its revenue peak at around $122K in late January before gradually declining to $102K by the end of March. Downloads started strong at about 61K in the first week of January but experienced a downtrend to approximately 23K by the quarter's end. Weekly active users followed a similar trajectory, with a high of nearly 99K in early January, dropping to around 86K in the last week of March.
Lion Studios Plus' Match 3D showed a steady revenue in the first quarter, starting at $17K and rising to $19K. Downloads saw a decline from 26K to about 8K, while active users dipped from 53K to 35K by the end of March.
Homescapes from Playrix had a relatively stable revenue, beginning at $177K and experiencing a mid-quarter spike to $189K before settling at $150K. Downloads fluctuated slightly, with a high of 14K in early January and ending the quarter at around 13K. Weekly active users showcased resilience, starting at 95K and reaching over 106K mid-quarter, then slightly decreasing to 102K.
King's Candy Crush Saga maintained its popularity with consistent revenue, starting at $243K and peaking at $285K in early January, before ending the quarter on a high note at $276K. Downloads showed minor fluctuations, with an early January peak at 8.5K and concluding at 8K. Active users were robust, with a steady increase from 121K to 128K over the quarter.
Lastly, another Playrix title, Gardenscapes, displayed a steady revenue pattern, beginning at $150K and peaking at $159K twice during the quarter. Downloads started at 7.4K and saw a slight decrease to 7.8K, while active users showed minimal change, starting at 75K and ending the quarter at around 73K.
More insights into the performance of these games can be found on Sensor Tower, providing a deeper understanding of the mobile gaming market in Australia.
